It’s a rather unusual move by Coca-Cola, as the company is best known for its beverage production and not its technology products. However, it is not uncommon for companies to expand into new markets
New Delhi ,UPDATED: 25 Jan. 2023 6:46 PM IST
By Ankita Chakravarti: From bottles to our pockets, Coca-Cola, the soft drink company, is now poised to dominate the smartphone segment. The company will reportedly enter the smartphone market with its own Coca-Cola phone. For soda guzzlers, Coca-Cola is one of the most popular and favorite brands. It has been the undisputed king of the market for decades, but now the brand plans to explore other areas as well. According to leaks, the smartphone will be launched in India in March 2023.
The reports of Coca-Cola venturing into the smartphone market were first shared by well-known tipster Mukul Sharma. He shared the photo of the upcoming device, which shows it has dual cameras and a red accent, likely referring to the brand’s iconic red color. He captioned the image and said, “Can confirm that the device will be launched in India this quarter. Coca-Cola has teamed up with a smartphone brand for this new phone,” Sharma, however, did not mention the name of the brand that launched the India-launched smartphone with Coca-Cola theme will help.
It’s a rather unusual move by Coca-Cola, as the company is best known for its beverage production and not its technology products. However, it is not uncommon for companies to enter new markets, and the mobile phone industry is a lucrative one.
The leaked image is indicative of a typical Realme design, even though Sharma kept the company’s name a secret. The design of the smartphone is very similar to the Realme 10 Pro 4G. The phone also has a dual-phone camera sensor on the back along with an LED flash. The back panel of the phone has the same banner as the Coca-Cola drink.
The tipster did not reveal the specifications of the Coca-Cola phone, but it is likely that the company will target the budget and mid-range segments of the market. This would make sense since Coca-Cola is a well-known and trusted brand in India, but it may not have the same appeal for buyers of high-end smartphones.
It’s also worth noting that this isn’t the first time a non-tech company has ventured into the smartphone market. Other examples include Razer, which is primarily a gaming company, and Fairphone, which is focused on ethical and sustainable manufacturing. Both companies have released smartphones with varying degrees of success.